ColdTrack has expanded its U.S. fulfilment network with the opening of a new temperature-controlled campus in Jacksonville, Florida, strengthening its ability to serve direct-to-consumer and business-to-business customers shipping perishable products across the Southeast.
The Jacksonville operation is the company’s fifth fulfilment campus and its second new site launched within 12 months, following the opening of an Indianapolis location. According to ColdTrack, the facility is intended to improve service across the Southeast, particularly for customers shipping to Miami and southern Florida, by positioning inventory closer to end consumers.
Unlike conventional cold-storage warehouses focused primarily on pallet storage, the Jacksonville facility is designed around parcel fulfilment. ColdTrack says the operation combines ambient (60°F to 68°F), refrigerated (34°F to 36°F) and frozen (-10°F to 0°F) storage within a single campus, allowing brands selling food, beverages, pet food and other temperature-sensitive products to manage multiple product categories from one location.
The company did not disclose the building’s floor area, storage capacity, pallet positions, employment levels or capital investment, making it difficult to compare the facility with other recent cold-chain developments in Florida.
ColdTrack said the warehouse incorporates high-density mobile racking and a temperature-controlled loading dock to support inventory storage and order processing across its three temperature environments. While the company says the facility has been engineered to improve inventory accuracy, pick accuracy and fulfilment speed, it has not released throughput figures, order-cycle times or other operational data to support those claims.
Technology forms a central part of the operating model. According to ColdTrack, the Jacksonville site integrates its proprietary ColdTrack Live™ order-management platform with custom workflows in Deposco’s warehouse management system, enabling warehouse operations to coordinate inventory management with parcel fulfilment and carrier selection.
Additional information published on ColdTrack’s software platform indicates the system evaluates factors such as inventory availability, customer destination, transit time, weather conditions, packaging requirements and coolant selection before assigning orders to a fulfilment location. Those capabilities are company descriptions of software functionality rather than independently verified operating outcomes.
The Jacksonville facility also connects with national and regional parcel carriers, which ColdTrack says will help expand one-day ground-delivery coverage across the Southeast. The company states that its national fulfilment network can now provide one-day ground shipping to more than 80% of the U.S. population, although it has not disclosed how much additional coverage the Jacksonville campus contributes or which destinations qualify under that service model.
Positioning inventory closer to consumers may reduce parcel transit distances and increase the use of ground transportation for some shipments. ColdTrack argues this approach can improve on-time delivery while reducing transport costs, packaging materials, coolant requirements and the risk of temperature excursions. However, the company has not published customer data or before-and-after performance metrics demonstrating those benefits.
The Jacksonville expansion also reinforces the city’s role as a major logistics location in the Southeast. Jacksonville’s Office of Economic Development identifies logistics and distribution as one of the region’s target industries, supported by access to Interstates 95, 75 and 10, multiple freight rail networks, JAXPORT and Jacksonville International Airport. ColdTrack has not disclosed whether the new facility uses any of those transport assets directly, and the announcement focuses instead on parcel distribution.
Warner Siebert, ColdTrack’s chief revenue officer, said the company is responding to growing demand from perishable-product brands seeking inventory locations closer to consumers. Chief executive Guy Ironi described the Jacksonville opening as another step in expanding ColdTrack’s national cold-chain network, adding that further facility growth is planned. Those comments reflect the company’s strategic outlook rather than independently verified operational results.
The opening extends ColdTrack’s specialised fulfilment model beyond traditional refrigerated warehousing by combining multi-temperature storage with software-driven decisions covering inventory location, packaging, coolant selection and carrier assignment. While the Jacksonville campus expands the company’s geographic reach, its operational significance will ultimately depend on performance measures that ColdTrack has yet to disclose, including order capacity, delivery reliability, labour productivity and customer outcomes.